Data Agent

The new generation of enterprise-level AI data experts, deeply understand and apply enterprise data assets, proactively think, perceive, analyze and act, continuously release the value of data, and enable every organization to build an autonomous and evolving data brain.

Understanding

A deep understanding of business

Action

Automatically execute insights

Evolution

Self-learning and optimization

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Enterprise-level Data Agents Cover Multiple Scenarios

Intelligent Analysis Agent

  • Support flexible business configuration
  • Realize conversational intelligent number-asking
  • Attribution Analysis and in-depth research on multimodal data
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Interface Screenshot

Think Proactively, Observe, Analyze and Act

Think Process Diagram
Deeply understand the context

A deep understanding of the specific business environment of the enterprise

Accurately understand business rules

Intelligently associate data insights with business goals

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Insight into the action loop

Transform abstract problems into executable data tasks

Automatically turn insights into actions

Realize the closed loop from discovery to execution

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Self-learning evolution

Build a self-evolving enterprise data system

All user interactions can enhance the capabilities of the agent

Continuously form positive accumulation

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Unleash the Value of Data around the Clock

Business data

All-domain integration

Data fusion

  • Intelligent integration of structured and unstructured data
  • Build a unified data view
  • Seamless collaboration across systems, scenarios and fields
Business context

Deep understanding

Business context

  • A deep understanding of specific business rules
  • Data is intelligently associated with business goals
  • Provide in-depth research analysis and suggestions
Business demands

Automatic execution

Demand decomposition

  • Accurately break down complex business requirements
  • Build a multi-level processing framework
  • Automatically achieve the closed loop from insight to execution
Business improvement

Autonomous evolution

Learning evolution

  • Keep learning from business interactions
  • Accumulate a proprietary knowledge base for the enterprise
  • Form the capability of data memory and understanding

Build a Bridge between Data and Business Actions

Architecture Diagram

Data Agent

The new generation of enterprise-level AI data experts

All-domain and all-scenario

Intelligent Analysis

Provide in-depth research analysis and suggestions

Intelligent Marketing

Implement and optimize marketing strategies

User Research

In-depth user insights and decision-making

Data Engineering

Integrate structured and unstructured data

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Suggested product combinations

DataFinder
CDP
GMP
DataWind

DataFinder Growth Analysis

  • A new-generation AI user in-depth mining and research platform
  • Business strategy verification and product upgrade empowered by AI
  • An efficient data collection solution which achieves cost reduction and efficiency improvement

AI+

In-depth user research

100 Billion Level

Advanced technical architecture

Low cost

Pure cloud-native architecture

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DataFinder

Product Capability

In-depth Behavioral Research

• In-depth Research on Individuals by AI

Large language models facilitate user feature mining, business diagnosis and traffic strategy, providing insights into advertising effectiveness, intent recognition, cold start acceptance, risk identification and other opportunity points.

• In-depth Insights into the Community by AI

Based on the analysis results of business personnel or the definition of clusters, large language models complete intelligent group insights, strongly supporting personalized operation scenarios such as user churn recovery, activity viral growth, and security risk control.


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Capability Screenshot

Application Scenarios

Internet

• User experience optimization and adjustment

Real-time monitor abnormal behavior, combined with the capabilities of large language models to gain insight into preferences, adjust the layout to improve user operation convenience.

• Hierarchical operation promotes retention

Relying on the hierarchical operation of full life cycle tags, new customer guidance, active customer engagement promotion, and churn recall are implemented to enhance user retention and stickiness.

• Optimize and enhance the ROI of investment

Integrate the end-to-end placement data, accurately attribute the channel effect, calculate the advertising ROI, and optimize the strategy to focus on high-value channels.


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Scenario Illustration

Product Advantages

Unified Data Integration

Multi-source, Omni-channel, Multi-format

Data Asset Accumulation

  • Comprehensive Event Tracking Coverage
  • Unstructured Data Fusion
  • Intelligent Data Governance & Efficiency Boost
Intelligent Insight Analysis

Deep reasoning and analysis of large language models

Exploration and analysis enhance efficiency

  • Real-time intelligent interpretation of business dashboards
  • In-depth mining of group user characteristics
  • Precise diagnosis and improvement of business issues
Continued Business Growth

Scientific decision-making guides business growth

Business scientific growth

  • Personalized marketing for each individual
  • Recommendation strategy optimization
  • Enhanced effect of the placement
Flexible and Open Integration

Open integration services for diverse businesses

Enhance business value

  • Quasi-real-time connection of raw data
  • Provide rich API interfaces
  • Compatible with multiple large language models

Product Architecture

DataFinder Architecture Diagram

A new-generation AI user in-depth mining and research platform

Data collection
Behavioral research
Advanced analysis
Conversation replay
Data management
Individual research by AI
AI group analysis
AI data governance
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Suggested product combinations

Data Agent
CDP
GMP
DataWind

Trust from Enterprises

E-commerce

Subscription
message open rate

23%

B/S/H, an international home appliance brand with a history of nearly 60 years, has achieved a new leap in intelligent manufacturing in the process of upgrading and transforming the existing market. Through the Basicware AI Marketing Platform, it has leveraged the new digital transformation paradigm of "data flywheel".

Finance

Improvement of
human efficiency

2 people / hour

2 people / day

Fenbeitong is one of the leaders in the field of enterprise expenditure and expense control management in China. It has over 350+ cooperative suppliers and has served more than 2,500 enterprises cumulatively. CDP and DataFinder have helped Fenbeitong achieve digital and intelligent upgrades.

Online Education

The buried-point
verification took

3 hours

3 days

As a leading player in the audio book market, Kaishu Storytelling APP has a total user base of over 60 million. It has extremely high requirements for data control and insight. DataFinder helped the technical team of Kaishu Storytelling solve the problem.

More cooperative clients
China CITIC Bank China Minsheng Bank GDRC Huatai Securities Beijing Midea B/S/H/ Huohua Siwei Moonshot AI Zhipu AI

CDP Customer Data Platform

A customer all-domain data platform oriented towards business growth, helping enterprises break down data silos, establish unified personnel and object archives, drive end-to-end marketing and in-depth operations with data, and achieve digital transformation and growth of enterprises.

10+

Ways of label construction

Second-level

Query response speed

20+

Types of Data source connections

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CDP

Product Capability

Make data drive growth

Intelligent Marketing Assistant

• Natural Language Community

Easily define the target audience through dialogue, the system intelligently parses and automatically configures precise circle group rules, and intelligently generates group segmentation packages.

• Intelligent Insight into Groups

Conversationally defining analysis demands, the system intelligently recommends analysis dimensions, automatically generates charts and conclusions, and generates insights and strategy reports with one click.


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CDP Capability Interface

Application Scenarios

Scenario Image

Formulate differentiated operation strategies for groups with different value stratifications, reach users through multiple channels and collect effect data.

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Product Advantages

Multi-dimensional product advantages

ID Integration

Automation

Multi-subject ID integration

  • Visual ID-Mapping configuration capability
  • Establish files for people, objects, etc., to achieve a match between people and goods
  • A reasonable automated One ID generation strategy
Technical Architecture

High availability

Large data volume processing capacity

  • Data processing and service capabilities in the billions
  • Second-level data query and analysis response time
  • Possess advanced intelligent algorithm capabilities
Data Processing

Real-time performance

Meet high-timeliness scenarios

  • Support real-time data access and processing
  • Identify new users in real time and generate oneids
  • Build real-time tags and implements downstream real-time scenarios
Product ecosystem

Diversity and Openness

One-stop solution

  • Support the access of over 20 types of data sources
  • Open data output capability
  • Basicware AI Marketing Suite product collaboration

Product Architecture

Build a comprehensive marketing solution for enterprises

CDP Architecture Diagram

Features of the plan

Meet the diverse operation and marketing scenarios of enterprises
A strong capacity to handle data volumes of hundreds of millions
Cover end-to-end data solutions
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Suggested product combinations

Data Agent
DataFinder
GMP
DataWind

Cooperative Clients

Trust from enterprise customers

Client 1
Client 2
Client 3
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Client 8
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Client 15

GMP Growth Marketing Platform

Endow business personnel with data-driven and intelligent marketing strategy control capabilities to achieve full-terminal reach and full-scenario operation. By enhancing marketing effectiveness through intelligent recommendation algorithms and significantly improving the production efficiency of enterprise marketing materials with the built-in large language model of the creative assistant, we can achieve refined user journey operation and promote continuous business growth.

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GMP

AI Capabilities Empower the Entire Domain

AI capabilities empower marketing and build a new paradigm for creative marketing

Intelligent Marketing Engine

• Personalized Content Engine

By leveraging ByteDance's technological accumulation, create a personalized content engine to achieve intelligent distribution of marketing content such as rights, content, information, products, and copywriting.

• Personalized Timing Reach

Combining user behavior preferences and business experience in specific fields, utilize algorithms to select the optimal activity reach time for each user.

• A mature marketing model

The professional algorithm team provides close services, offering rich and mature marketing algorithm models to drive the improvement of business goals.


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GMP Capability Interface

Application Scenarios

Scenario Image

Based on the input requirements, the large language model, in combination with the characteristics of the communication platform, generates promotional activity copy in batches that conforms to the style of the platform.

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Core Advantages of the Product

With multiple product advantages, help enterprises achieve intelligent growth marketing

Flexible and Diverse

Flexible access to multi-subject circles

Adapt to diverse scene requirements

  • Flexible access and utilization of multi-subject data
  • All channel touchpoints are uniformly managed
  • The content and interactive forms are diverse
Digital Intelligence-driven

Data-driven, efficient and precise

Data empowers intelligent decision-making

  • A/B experiments/horse racing mechanism
  • Multi-scenario recommendation algorithm
  • Full-process monitoring and analysis
Rich in Strategies

The creative strategies are rich and adapted to The Times

Accumulate rich strategic content

  • Multiple strategy execution methods
  • Rich content templates
  • Typical scenario strategy template
Innovation Leading

Lead the exploration of technological innovation in marketing

Mature algorithms continue to innovate

  • Built-in mature algorithm model
  • Call on large language models for intelligent generation
  • Intelligent arrangement of marketing strategies

Cooperative Clients

Trust from enterprise customers

Client 1
Client 2
Client 3
Client 4
Client 5
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Client 10

DataWind Intelligent Data Insight

Easy to use: Zero threshold for front-line personnel to use right out of the box

BI+AI: Large language models and algorithms lower the threshold for data consumption

Fast collaboration: Office integration enables efficient data collaboration

100 Billion Level

Data query within seconds

80%

Byteplus staff are already using it

500+

Byteplus service teams

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DataWind

Product Capability

One-stop data analysis and collaboration platform

Capability Image
• AI empowers data consumption

Combine large language model capabilities to intelligently build dashboards and attribution interpretation reports, reducing the threshold for data production and data consumption across the entire chain.

• AI empowered data management

Visual modeling and DataFabric make complex data processing and massive data processing more efficient, and intelligent index search easier.

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Product Advantages

A variety of product advantages to help you gain business insights

2 Hours

Learn and get started

Frontline staff ready to use it right out of the box

  • Visual operation interface
  • Fully self-service business analysis
  • Universal data culture
BI+AI

Large language model capability

Inclusive data consumption

  • Conversational analysis lowers the threshold for analysis
  • Drag-and-drop to complete complex data modeling
  • Extremely simplified implementation of business insights and decision-making
1+N

Integration and Embedding

Efficient data collaboration

  • Office integration to achieve online collaborative working
  • Embedded analytics, seamlessly integrated into business flows
  • Data classification, permission control
Combination

Growth marketing products drive growth

Promote business growth

  • Solutions to help implement marketing growth
  • Solutions to help implement end-to-end data
  • Amplify data consumption

Application Scenarios

Go deep into multiple industries and implement intelligent data insight solutions

Pan-Internet

• Omni-channel Traffic Analysis

Access multiple channel data, analyze the conversion rate of each channel, locate high-value channels, and achieve high-quality new acquisitions and growth.

• Refined User Operations

Use intelligent attribution to discover high-value groups or users, match operational strategies in a targeted manner, and achieve refined operational analysis of users.

• Business Indicator Trend Tracking

Correlation analysis between marketing data and business data, quantifying marketing ROI, and finding the source of performance gains and losses.


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Scenario Image

Customer Cases

Trust from enterprises

Pan-Internet

Employee usage
ratio

80%

Support over 500 business teams within Douyin Group, covering the usage needs of the vast majority of employees. Every day, more than 80% of business users are actively using it, and hundreds of billions of data can be queried within seconds.

Pan-Internet

The efficiency of
report production
has been improved

2-3 times

Address the challenge of high thresholds for data analysis, enabling R&D, operation, and product teams to conduct self-analysis, fostering a habit of data consumption, promote business strategy optimization and drive the construction of data assets through extensive data consumption.

Financial Industry

Platform MAU

500 +

Relying on the accumulation of big data assets, connect with the data platform foundation, provide multi-terminal data consumption capabilities and services for multiple roles in business lines, and implement a new generation of bank-wide BI platform to facilitate bank-wide "digital decision-making".

More cooperative clients
Toutiao Douyin Xigua Video Feishu Fanqie Novel Trendy Group Wanda Group China Mobile Nanfu Battery Jahwa

Product Architecture

Build a one-stop data analysis and collaboration platform

DataWind Architecture Diagram

One-stop data analysis and collaboration

Multiple types of data sources
Visual modeling
DataFabric
Intelligent indicators
Visual query
Intelligent dashboard
AI attribution decision-making
Office integration
Operation and maintenance control
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Suggested product combinations

Data Agent
DataFinder
CDP
GMP

Basicware AI Marketing - Your AI Marketing Expert

Large Language Model + AI Cloud-native = New Engine of the Intelligent Era

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All-weather after-sales service

7x24-hour professional engineer quality service

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Ultra-fast service response

Second-level response ensures the smooth operation of business

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Customer value comes first

Core service value is creating customer value

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All-round security guarantee

Build a "transparent and trustworthy" cloud