About us

Our story

Basicware was founded on a simple observation: the AI landscape was moving fast, but most businesses were being left behind — not because they lacked ambition, but because they lacked a guide.

We set out to change that. Headquartered in Hong Kong, we built a company that sits at the intersection of the world's leading AI technologies and the businesses that need them most. From day one, our mission has been navigation — helping organizations find the right path through an increasingly complex AI ecosystem, and walking that path with them.

Today we operate across more than 10 countries, with offices spanning Shenzhen, Taiwan, Malaysia, Vietnam, Japan, Indonesia, and Cambodia. We've delivered over 30 AI projects across hospitality, gaming, government, education, and enterprise — and we're just getting started.

What drives us

Four principles that shape how we work with every client, in every market.

Clarity over complexity

AI should make business simpler, not harder. We cut through the noise and give our clients a clear, confident path forward.

Client as buddy.

Partnership over transactions. We don't hand over a solution and walk away. We stay in it — through implementation, integration, and beyond.

Outcomes over activity

We measure our success by our clients' results. Not by deliverables, hours, or effort — by the growth, efficiency, and opportunity we unlock.

Global reach, local depth

We operate globally because AI opportunity is global. But we show up locally — with teams on the ground who understand the markets, cultures, and industries we serve.

Meet the team

The leaders who built Basicware from the ground up — and who stay close to every client engagement.

Paul Yung

Chief Executive Officer

Paul brings over 25 years of technology leadership to Basicware. As former COO of an Amazon subsidiary, he led the AWS business across Hong Kong, Macau, and Taiwan from its early days to hundreds of millions in revenue. He founded Basicware to give every business access to the kind of AI infrastructure that was once reserved for the world's largest companies.

Zane Wang

Chief Strategy Officer

Zane has spent his career at the intersection of investment, strategy, and enterprise development. As former President of Zhongzhi International Investment and advisor to multiple listed companies in China, he brings the commercial judgment and network that helps Basicware's clients move with confidence. He holds an EMBA from both Tsinghua and Peking University.

Fox Zhang

Chief Marketing Officer

Fox leads Basicware's market presence and growth strategy across Asia-Pacific. With a background spanning securities, investment management, and corporate leadership, he brings a sharp commercial lens to everything the brand communicates. He holds an EMBA from Tsinghua University.

Vulcan Zhao

AI Technology Director

AI Application & Commercialization Specialist with over 10 years of experience in AI software and hardware development, with expertise in AI, data and software technologies. Skilled in technical integration and product design, capable of delivering AI products rapidly with low cost and high efficiency. Served as an AI mid-platform construction engineer at Huawei, supporting the pre-training of 3+ large models and 7+ AI transformation project scenarios within Huawei.

Richard Liu

AI Large Model Specialist

AI and Machine Learning Specialist with 14 years of overseas academic and industrial experience, with research focus covering NLP, Reinforcement Learning, large model application and commercialization. Led cross-domain AI projects at leading tech giants including Meituan, Kuaishou and Ant Group, generating over RMB 1 billion in cumulative revenue and boosting DAU to over 10 million. Built and managed a dozens-strong algorithm team from scratch. Published 8 papers in top international conferences (including AAMAS, ICONIP), received 2 Springer PRIMA Best Paper Nominations, and holds 13 granted invention patents.