From invisible to unmissible. 40x audience growth in a single month and 63,200 new followers
The Challenge
The client was struggling to scale their digital presence in a competitive, multi-language market. Their content team was spending the majority of their time on low-impact production tasks, leaving little bandwidth for strategy. Existing tools were siloed, requiring manual handoffs between six different platforms and generating inconsistent brand output.
The Solution
Basicware deployed a unified AI content and distribution platform, tailored to the client's brand voice and market. Our proprietary model blend handled ideation, creation, and channel optimisation simultaneously — across 12 languages and 6 platforms — with a human-in-the-loop review layer that kept editorial quality high without slowing output.
Key Results
40× audience growth
Achieved in a single month through AI-optimised cross-channel publishing and real-time engagement scoring.
63,200 new followers
Organic acquisition across all platforms, driven by algorithmically timed, language-localised content bursts.
85% faster production
Content turnaround dropped from 4 days to under 8 hours, freeing the team to focus on brand strategy.
“Basicware's AI solutions transformed our content strategy. The results in the first month alone exceeded everything we expected.”
— Head of Digital, MGM