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Bluepin
Hong KongHotel

Within one month, we produced a series of high-quality promotional videos for the enterprise's global marketing campaigns, boosting the brand's product exposure by 200% and cutting its marketing costs by 70%.

40×

Audience growth

63,200

New followers

85%

Less production time

The Challenge

The client was struggling to scale their digital presence in a competitive, multi-language market. Their content team was spending the majority of their time on low-impact production tasks, leaving little bandwidth for strategy. Existing tools were siloed, requiring manual handoffs between six different platforms and generating inconsistent brand output.

The Solution

Basicware deployed a unified AI content and distribution platform, tailored to the client's brand voice and market. Our proprietary model blend handled ideation, creation, and channel optimisation simultaneously — across 12 languages and 6 platforms — with a human-in-the-loop review layer that kept editorial quality high without slowing output.

Key Results

📈

40× audience growth

Achieved in a single month through AI-optimised cross-channel publishing and real-time engagement scoring.

👥

63,200 new followers

Organic acquisition across all platforms, driven by algorithmically timed, language-localised content bursts.

85% faster production

Content turnaround dropped from 4 days to under 8 hours, freeing the team to focus on brand strategy.

Partnering with Basicware cut our marketing asset production time by 80%. Our promotional materials achieved 200% more views, and most importantly, we reduced marketing costs by 70%.

— CEO of Bluepin, Gary