Kotler Impact has entered into a strategic partnership with ByteDance and Basicware to jointly launch AI FIRST, a transformative global initiative aimed at building an inclusive, practical and valuable AI education system accessible to people of all ages and backgrounds worldwide.
The Challenge
The client was struggling to scale their digital presence in a competitive, multi-language market. Their content team was spending the majority of their time on low-impact production tasks, leaving little bandwidth for strategy. Existing tools were siloed, requiring manual handoffs between six different platforms and generating inconsistent brand output.
The Solution
Basicware deployed a unified AI content and distribution platform, tailored to the client's brand voice and market. Our proprietary model blend handled ideation, creation, and channel optimisation simultaneously — across 12 languages and 6 platforms — with a human-in-the-loop review layer that kept editorial quality high without slowing output.
Key Results
40× audience growth
Achieved in a single month through AI-optimised cross-channel publishing and real-time engagement scoring.
63,200 new followers
Organic acquisition across all platforms, driven by algorithmically timed, language-localised content bursts.
85% faster production
Content turnaround dropped from 4 days to under 8 hours, freeing the team to focus on brand strategy.
“AI is no longer an optional skill — it is a fundamental requirement for the future workforce and global progress. AI FIRST is built on the belief that AI education should not be limited to technical experts. It must be accessible, practical, and meaningful for everyone.”
— President and Global CEO of Kotler Impact, Sadia Kibria