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State-owned Enterprise
Mainland ChinaConsumer Goods

We deliver end-to-end services for over 50 core staff within enterprises to build exclusive AI digital employee avatars. Through full-cycle data monitoring and AI intelligent analytics, we accurately evaluate employees' competency to adapt to the AI era, delivering actionable decision-making references for large-scale AI rollout, talent management and digital transformation.

40×

Audience growth

63,200

New followers

85%

Less production time

The Challenge

The client was struggling to scale their digital presence in a competitive, multi-language market. Their content team was spending the majority of their time on low-impact production tasks, leaving little bandwidth for strategy. Existing tools were siloed, requiring manual handoffs between six different platforms and generating inconsistent brand output.

The Solution

Basicware deployed a unified AI content and distribution platform, tailored to the client's brand voice and market. Our proprietary model blend handled ideation, creation, and channel optimisation simultaneously — across 12 languages and 6 platforms — with a human-in-the-loop review layer that kept editorial quality high without slowing output.

Key Results

📈

40× audience growth

Achieved in a single month through AI-optimised cross-channel publishing and real-time engagement scoring.

👥

63,200 new followers

Organic acquisition across all platforms, driven by algorithmically timed, language-localised content bursts.

85% faster production

Content turnaround dropped from 4 days to under 8 hours, freeing the team to focus on brand strategy.

Basicware supported us through every single phase of the project. Beyond solution development, we also got comprehensive support for system integration, meticulous optimization and final result implementation.

— Chief Digital Officer